Ty was a frustrated toy salesman until his collaboration with three women turned his stuffed animals into a defining ’90s trend. This behind-the-scenes look at history’s biggest toy craze is a wild story about what—and who—is valued in this world.

Beanie Babies, the stuffed toys created by Ty Warner that inspired a collecting craze in the late 90s, are the subject of this layered and riveting look at how they spawned an unprecedented investment bubble and a frenzy of American greed. This documentary also features illuminating interviews with passionate collectors, notable influencers and company insiders.